Most custom business websites take between 4 and 12 weeks to build, from kickoff to launch. A simple brochure site can be finished in as little as 2–4 weeks, while a custom web application or a large e-commerce store with many integrations can take 3–6 months or longer.
What Affects Timeline
- Scope and page count — more pages and custom features mean more development time.
- Content readiness — projects are often delayed waiting on final copy, images, and product data rather than by development itself.
- Number of revision rounds — how quickly feedback is given and how many rounds of design/dev revisions are planned.
- Integrations — connecting to a CRM, payment processor, booking system, or other third-party software adds testing time.
- Approval process — how many stakeholders need to sign off at each stage.
Typical Timeline by Project Type
Small business brochure site: generally 2–4 weeks.
E-commerce store: generally 6–10 weeks, depending on product catalog size and payment/shipping integrations.
Custom web application: generally 3–6 months or more, since these are typically built in phases with ongoing feature development rather than a single launch.
How to Keep a Project on Schedule
The biggest timeline risk on most projects isn’t development speed — it’s waiting on content, feedback, or decisions. Projects move fastest when the client has final copy and images ready before development starts, gives feedback within a day or two of each review, and keeps the number of stakeholders approving each stage small.
Get a Timeline for Your Project
Timelines vary enough by scope that the only reliable estimate is one based on your specific project. Get in touch for a free consultation, or explore our web development services.